Everything Is Design: Paul Rand
Museum of the City of New York - 2/25 - 7/19
Everything is Design: The Work of Paul Rand features more than 150 advertisements, posters, corporate brochures, and books by this master of American design. It was Rand who most creatively brought European avant-garde art movements such as Cubism and Constructivism to graphic design in the United States. His philosophy, as expressed in his work and writings, including the recently republished 1947 Thoughts on Design, argued that visual language should integrate form and function.
In this course students, working with individual faculty, will develop and complete a semester project for presentation. Assignments may include corporate identity programs, public service advertising/graphic design campaigns, design and illustration of a children's book, website development and design, re-design of a magazine.
A minimum of eight (8) meetings with the Senior Project advisor(s) must be scheduled to meet the requirements of the course. Each student enrolled in the course will meet with the advisor to discuss the ongoing developments within the project.
Ongoing project evaluations will be maintained by the faculty advisor(s). Final evaluations will be made by the faculty advisor and the Senior Project review committee.